62. Finding Your Niche with MAJORS

SPEAKER_00 0:03

Hello, and welcome to the FM Podcast. I'm Jen Fritz and I run Fritz Media, a music publicity and digital marketing firm located in Vancouver, Canada. And this is episode number 62 of the podcast. So we've got a fun one for you this week. The topic of this week's show is Finding Your Niche. And joining me on the show are Brix Latour and Justin Camarina from the self-proclaimed number one band in golf, majors. And I figured these guys were the perfect people to talk to about this subject because they're a pop punk band that basically only writes songs about golf. And that's definitely what I call finding your niche. We had a great discussion about how the idea for the band kind of started as a bit and then became reality, and how they're leading the charge in what they call golf rock. And we also talked about the release of their new self-titled album, which just came out last month. This talk is a whole lot of fun, and I really hope you like it. Here's my conversation with Bricks and Justin from Majors, the number one band in golf. Well, hello, you guys. How are you doing?

SPEAKER_04 1:22

Good. Very well. Thanks for having us.

SPEAKER_00 1:25

Good. It's good to see you, Rich. You know, I think I've seen you recently because we do a lot of Zooms together. And sorry, I meant Bricks, uh, as you're known in the band. Your name is Rich and Bricks, so I will be referring to you as both. And then we also have Justin. And this is our first time actually, you know, kind of seeing each other. Nice to meet you. Yeah. Yeah, likewise. It's very exciting for me. A full disclosure off the top, your band, who we're going to talk about a lot in this episode, majors, the number one band in golf, is a uh Fritz Media client, and we have worked together on a couple of projects. Just like to get that out of the way so the people know. So to get things started here, uh, I'm kind of gonna begin with a question that I like to ask all of my guests. And um, Justin, I'll start with you on this one. How did you get your start in music?

SPEAKER_04 2:12

Oh, that is a good question. I think I was 13 years old when I uh got my first drum set, is actually how I started. And that's what got me into it. My dad, I came home from some, I got just my dad got me a cheap drum set, and that's what I really got into. Got older, and then it was like hanging out, and they were like, we need a singer. And I just was kind of shy about it. And then I got to a certain age and was like, wait a minute, girls kind of like this when you do it. So I decided like, all right, let's do this. And then just high school bands kept doing that, ended up moving to Canada to sing for a band in my early 20s, and that's where I met Bricks, and then that's kind of how this whole friendship started, what almost 20 years ago now, which is crazy to think about.

SPEAKER_00 2:57

And Bricks, how about how about you?

SPEAKER_02 2:59

Yeah, I was trying to think uh when Nance or Justin was answering. I honestly don't know why I wanted to start playing drums. It just felt like a like something that I had to do. Like I was I wanted to play drums, and I remember my parents hated the idea of it, obviously, because they're loud, they're large, it means that everybody's gonna be rehearsing at your house. It's just the most the the worst instrument, but I I just I wanted drums, drums, drums. So I said, okay, we'll get you a practice pad and we'll get you some lessons to start out. And it's you know, if you stick with that, then we'll we'll talk about a real drum set. And of course, I practiced for like four hours a day. This is when I was 10 years old. And they're like, okay, he's he actually means it. We we kind of owe him a drum set now. And then uh yeah, it was just just to make music with my friends and you know, continued band after band after band, getting better and better and better, and then wound up in the fully down, which is where Justin and I met. He saw us at a show in Detroit and followed along with the band. And then when we were looking for a singer, he submitted a recording of himself for the band.

SPEAKER_04 3:56

I rejected it, and then he was like, I don't even think he listened to it if we're being honest.

SPEAKER_02 4:03

I must have not been a sound mind at the time.

SPEAKER_04 4:06

Obviously. I mean, I you couldn't have listened to it because it was absolute gold. I we need to dig that up, actually.

SPEAKER_02 4:12

We want we need to go review the tape. Yeah, but uh yeah, that's how we met. He came up and we lived together for a year and then play music together, and then yeah, that was 20 years ago, and here we are again.

SPEAKER_00 4:22

And you mentioned the band The Fully Down. That was uh a band that you guys were in together. When like when was your peak time of this band? When were you guys like riding high with the fully down?

SPEAKER_02 4:34

I guess I could answer that. I think 2006-2007 was where I think we had kind of our most you know listeners and most momenta behind us. In 2005, we did the whole warp tour. So we were just off of that, and then I think 2006 we did the tour with Norma Jean and between the beared and me and those guys. So it was big like 12 or 2000 cap rooms. It was it was a good tour, and we'd we'd spent some time in Japan in 2006 as well. So it was probably around that time, and then our singer left. Justin came on, and I think the best stuff that we ever did was what is 100% the best stuff we ever did was with Justin, but we never wound up releasing it.

SPEAKER_04 5:12

I know that's what I was gonna say. Like, when was the high point of the band? It was like, well, funny enough, it was about six months before I joined it. Because it was like, because you kind of like as as much as we liked the direction we are going at the time, it was like, you know, you're still as much as you think you have it figured out, it's like I'm still 23 years old, and the and Bricks is 21. Like you're a kid, and it's just like changing singers of a band isn't something that a lot of bands do and get away with.

SPEAKER_01 5:42

Yeah.

SPEAKER_04 5:42

And at the time, you're like, no, these songs are better. This like in hindsight, it could have potentially worked a little better if we just changed the name of the band, which is the label I think you were saying, even suggested that. Yeah. And we're just, you know, we're like, nah, this band's sick. Doesn't matter. It's like, so it kind of just, yeah. You're just young. You didn't know, right? Young? You do you do had a lot of had a black. I mean, I ended up meeting my wife there, so it kind of all worked out for the best, but it was uh like that band kind of just fizzled out, and then life happened. And next thing you know, it's like, I miss making music with my buddies. So here we go.

SPEAKER_00 6:17

Well, yeah, yeah, that actually brings us to the title of this week's show, which is called Finding Your Niche. And obviously, I wanted to talk to you guys about this because your band has uh pretty much cornered the market on a very specific niche as the number one band in golf. Um Rich, how did this happen? Where did this idea come from?

SPEAKER_02 6:39

Oh, like all the best things, it you know, it was uh kind of a funny joke off the side that that it we've taken way too far. Um, and now we're extremely passionate about it and take this very, very seriously. But uh in 2021, I think Justin called me up out of the blue. We hadn't talked in months, maybe years, and he said, Hey, I've got a weird thing, you know, I've got a proposition for you. I don't know if you're into it. And I think before you even told me what it was, I was like, Yeah, I'm down, let's do it. And it was a golf trip, an annual golf trip. So we got together with two of our other friends, and we just Justin started talking about how funny it would be if we just started writing songs about golf. Because we had the fully down was actually talking about doing some stuff around then, but never really materialized. And so, like, you know what? Yeah, I want to make songs about golf. I bought a brand new drum set, I've got a studio set up, we're making music and we're making it about golf. And uh yeah, here we are.

SPEAKER_04 7:25

Yeah, I looked at my because we never text through our phones, we use signal because it's you know, the whole me being in the States and being in Canada. Yeah, but I found an old text and it was like the start of this. And that we were trying to write fully down songs, and I had said, like, I can only write lyrics about golf right now. I'll use those as a place filler and we can change them later. And that was like the start of it being like, hmm, what if we just did this silly thing that we're thinking about?

SPEAKER_00 7:53

Yeah, like I mean, I guess like you would think that it would start as a joke, and then eventually you're like, I guess, you know what, maybe we can't do this. Maybe it will. Like, do you kind of rem was there a moment that you like realized that we you had something there, like the joke was over and we're doing this?

SPEAKER_04 8:11

Yeah, when we started just like maniacally obsessing about these songs. Like, because when when we're writing the songs, like we would do these, like what we're doing now. We would do Zoom meetings or Google Meets while we were working on these, and every now and then we'd say a lyric and we would just be howling, laughing. But that would last for like 20 seconds. And then it was like you forget that it's funny, and then you're actually working on the melody and working on the structure and working on the hook, and you kind of forget the funniness is what started it, but now it's like you're just passionate about writing a good song.

SPEAKER_02 8:44

I feel like it must be like how you, you know, if you were writing for SNL or something, you're all sitting around the writer's room and you're like, yeah, that's absolutely hilarious. Okay, yeah, let's now let's dig in on this part. Okay, you know, like we're really crafting it, yeah, to be as funny as possible. And I think, yeah, once we got our once we sunk our teeth into it and realized that, hey, this is actually like the jokes are landing. This is actually something that I would want to listen to. This is like, and the music is quality. Yeah, and all the feedback that we got from our friends was great too. So, you know, people we trust, people who've been in the music industry for a long time. So said, let's go full tilt and see how far we can take this thing. Yeah.

SPEAKER_00 9:19

Yeah, that's like the one thing that I I kind of wonder about is um the thing that I find interesting about majors is the branding is very funny. It's very tongue-in-cheek. That's a thing that you know the people really, really connect with. But the songs themselves are legitimately good, strong, like pop punk songs. So from the beginning, was it really important to you to make sure that the music could stand on its own, kind of outside of the gimmick? Bricks, maybe you want to handle that one?

SPEAKER_02 9:49

100%, 100%. We wouldn't do this if it sounded like crap. Like it just the joke doesn't land unless we're dead serious about it, right? And so part of that is yeah, that's true. We have a professional like mix engineer in Europe who does all of our stuff, who's also good friends with us, right? Like I've got arsenal of audio gear here that I've been collecting over the years. Um, and then it goes into our social media as well. Like we're got serious about editing videos, and it's not pro yet, but it's getting better and better. So yeah, I don't think that this has the legs that it does if the songs aren't there, which I mean, it's you can say that for any band, right?

SPEAKER_00 10:24

Yeah, that's that's totally true. Yeah, Justin, do you have anything, any thoughts? That's it.

SPEAKER_04 10:30

I mean, it's just it's it would get I mean he said it well, but yeah, it just wouldn't the songs are what makes it fun. It's I we wanted to make songs that I listened to and that I grew up listening to, and that's really what it is.

SPEAKER_02 10:43

So it's totally Justin said something to me the other day. He's like, Justin said, I want the reviews for this album to be begrudgingly everyone saying like the best album in pop punk came out this year, and it's about golf.

SPEAKER_04 10:56

Yeah, like I want a part of me wants people to be pissed off about it. Yeah, be like, damn it, I hate that I like these songs so much. Like I would, I would love for that to happen. That's the dream. That would be the dream.

SPEAKER_00 11:10

I think that a a lot of artists um are kind of scared to lean too hard into like one very specific thing because they'll worry that it'll limit them in some way. Did you guys ever have that fear?

SPEAKER_04 11:22

Not really, because we're just I mean, we're just doing it for fun. Like at the end of the day, it's it's kind of it's like we're not gonna get rich off this. We're not gonna probably I mean, we'll be surprised we make any money off of it. Like it's ultimately we wanted to write fun songs about a silly thing and have a good time doing it. So there was never a thought of like, should we? Because it's like, who cares? Like, even even if me, like we would be doing this if it was just me and Bricks passing tracks back to each other, just because if nothing else, it's entertains us. So it's like if a few folks like if if if other people want to hop on and listen, like great, but like we would be making these silly stuff.

SPEAKER_00 12:00

It's a good bit. You guys just have a good bit going.

SPEAKER_02 12:02

We didn't think that we didn't think that it would be a limited audience either when we started, right? And now we're starting to see and understand what the market is like for golf rock fans, which is actually bigger than you know we thought. But remember when we started, Justin would be like, you know, I think in the first year it'd be reasonable to have 10,000 followers on Instagram.

SPEAKER_04 12:19

Yeah, and then I was like, this is just gonna be just spread like wildfire. This is so funny.

SPEAKER_02 12:26

And then we learned that it was a little bit harder to spread the word of golf rock. So we're we're we're inchant towards that.

SPEAKER_00 12:34

Yeah. Yeah, uh, that's totally. I like that you call it golf rock, also.

SPEAKER_02 12:38

It's gonna be a genre.

SPEAKER_04 12:40

It's funny you say that because since we started this, we have like connected with two, I mean two other bands for sure. There's like a punk thrash band who does this out of Florida. There's like a grind core band out of near Toronto that does it, and like we just couldn't believe it because we thought we were just like no one else is silly. Yeah, and like that's taking it to an either another another level because it's so like like a grind core band doing this is just it's hilarious. Yeah, and it's and it's the same thing. We're like, yeah, that's insane.

SPEAKER_00 13:12

I would have never thought there would be anybody else doing what you did.

SPEAKER_04 13:17

I know. I don't know if I maybe we edit that out and make us think like we're uh innovators, but yeah.

SPEAKER_02 13:22

We're no, we're leading we're leading the charge here in Golf Rock.

SPEAKER_04 13:25

Yeah, it's like out of eight million people, three other groups of people have thought about doing it.

SPEAKER_02 13:30

So there's also there's also hooray for dad out of the US too. And he's a guy, he reached out to us, he found us online, and he writes punk rock songs about being a dad. So it's like trying to get your kids to bed, but they won't go to sleep, and things like that. So he's like, I see this crossover here. We gotta collaborate on something. It's like you know what?

SPEAKER_00 13:47

Probably we should I mean, yeah, dad's golf.

SPEAKER_02 13:50

There's our demographic 45-year-old males, 73% according to our statistics.

SPEAKER_00 13:56

Yeah. Do you find that like, is it mostly like punk rock fans that like you guys, or is it golf fans, or is it specifically golf rock fans? Is there like two different worlds of fans that you're existing in, or is it just kind of like one sort of type of person?

SPEAKER_04 14:15

Uh I would say mostly like we've been most of the people who are into us are into the genre. But you do have a few folks who are like, Holy shit, I can't believe you guys are doing this. So, like, you'll like those. That's I I kind of always say, like, if you like the genre, you'll like us. If you like golf and you like the genre, like you're gonna love this. That's that at least that's so those folk, because people are just like, I can't believe you're doing it. Um, but mainly genre, like people who are into that kind of music, I've found.

SPEAKER_02 14:45

Yeah, the people with the golf crossover, the people who golf and like punk rock, it's like we will forever be married together forever. Like, yeah, there's synergy. There's a lot. There is a lot. Well, I did the market research. There's, I think, 28 million people in the world who listen to warp tour style punk rock and are golf enthusiasts. 28 million. I could sell a couple platinum records with that. This is think big. Yeah.

SPEAKER_01 15:15

Yeah.

SPEAKER_00 15:16

What do you think is like the weirdest or or most unexpected opportunity that's kind of happened to you guys because of the the golf connection specifically?

SPEAKER_04 15:25

Maybe, maybe that interview that I got. Honestly. Yeah, that's incre it'd be incredible. By the way, is that like are we waiting to hear? Well, that's probably behind the scenes channel. It's happening.

SPEAKER_00 15:37

No, it's happening. It's happening. Bricks, why don't you t talk about that a little bit?

SPEAKER_02 15:41

So the the wildest out of the blue thing that's happened to us because of the golf connection would be, yeah, this interview on Golf Talk Canada. So for those of you who aren't avid golfers, um or Canadian who are listening to the podcast, TSN, which is like Canada's version of ESPN, covers the Canadian Open, which is a large golf tournament that happens here on the PGA Tour. So they've got a full broadcast desk set up, think like you know, Super Bowl, where they've got the sportscasters there, and they run a podcast or the uh it's a TV show/slash podcast that they run there, and then they also do the regular live coverage from there of the actual tournament. So our excellent publicist, Ms. Jen Fritz, landed us a uh landed us an interview on Golf Talk Canada on the Thursday of the RBC Open at Osprey, TPC Osprey in uh just north of Toronto. So that is going to be surreal to be talking about a punk rock band about golf on TSN at the Canadian Open. That is wild.

SPEAKER_00 16:40

It's insane. And I mean, I do want to say also that Bricks uh was a part of coming up with this idea. So um we we, you know, it was a team effort, I want to say. Like at the beginning of talking about, you know, the the marketing around your your new album, we were like, we should maybe talk to some, you know, sports people, pitch some golf people, and you gave me a list of possibilities. So, you know, it started with you, Bricks is really I'm just you know it was totally my idea. I mean, I I I landed it, but but you know I'm just the ideas guy.

SPEAKER_04 17:15

Yeah, you're like Steve Jobs. You didn't figure out how to do anything, you just said, I want can you do this, please? You're also a horrible person.

SPEAKER_02 17:26

Yeah, I haven't sent you my writer yet. We'll see what just wait.

SPEAKER_00 17:30

That guy is stoked though. He's like excited about it. Yeah, it's it's good. So, as I just mentioned, you guys have just released a brand new record, your self-titled album. It's your sophomore release. With this album, do you feel like people are like kind of fully understanding exactly like the full picture of what majors is? And also, like, do you think that you've expressed that fully uh with this record? Either one of you, go ahead.

SPEAKER_04 17:57

I I mean, yeah, I think it gets the point across. It's like, you know, 13 songs of same genre, but like some are faster skate punk songs, some are a little harder, like rock-oriented songs. But it's yeah, like I I really like all the songs, and it's like this is it. This is like I think Brick said at one point, it's almost like when the time we're making this record, this is like what we're capable of. So it was it was kind of cool to hear that.

SPEAKER_00 18:24

Yeah.

SPEAKER_04 18:25

Cause it's you know, like if you would have, if you would have sat me down eight years ago and like hit play and said you made this, I'd be like, no fucking way. Like it's just beyond what I ever thought this would turn into. It's like good songs, good mix, good engineering. Like it's just it's I I'm I'm super stoked on it. So I think it I hope people get the point or get it gets the point across of what we're doing.

SPEAKER_02 18:49

I think they get the I think they get the golf angle as well. Like they really should by now. However, we did get a review. I I sent out a couple things for um for placements. And uh oh, it was no, it was one of these like hot or not things on Submit Hub where people just randomly will give you advice or feedback.

SPEAKER_00 19:09

Yeah.

SPEAKER_02 19:10

Full like full paragraph of feedback did not mention golf once. So I think they totally missed the fact, yeah, it was she's gone.

SPEAKER_04 19:17

It was a probably at least golf.

SPEAKER_02 19:19

Yeah, that's fair.

SPEAKER_00 19:20

Yeah, yeah.

unknown 19:21

Yeah, yeah.

SPEAKER_02 19:22

Like, what was I supposed to tell my caddy? What is a caddy in any other? So, but I think everybody else, other than that one person, they they get it. We've got the the look is dialed in, we've got the 19, you know, mid-century modern style golf outfits, we've got a golf cart on the cover of our album. We've like pretty clear, you know, right? Like, I think to miss that, you'd have to be missing many other things in life. So maybe majors is not what you should be focusing on, anyways.

SPEAKER_00 19:50

Yeah, but yeah.

SPEAKER_04 19:51

I would love that though, if someone like just for someone who randomly comes across it who's not really paying, and then it's like, wait a minute, they're like seventh song in. They're like, are I think all of these songs a bit about golf? What am I what is what is happening to you? Do I like golf now? Oh god, yeah. Wait a minute.

SPEAKER_00 20:10

Yeah, you mentioned like the marketing of it. I wonder that like, does it make it easier to market it because you know exactly who you are? Like that's like point one when you're like branding, right? Like, who are you? What is your voice? What are you about? You guys know because you're the number one band in golf. So does that make it easier, Bricks, to do to do that?

SPEAKER_02 20:31

Yeah, from a like a you know, use marketing term, like from an audience targeting quote unquote perspective, you know, if I'm casting a net, I want to see people who like rock music and people who like golf. And if those two people are together, then they're gonna like us, right? Yeah. 99% of the time. So that's really easy from a, you know, for identifying with people and sh, you know, people getting what your what your niche is, right? I think it would be a little bit different if I can't even think of a niche that would like, you know, more of a personality-based one that's like, you know, people who like to I uh everything that I think of is has to do with some kind of sport, you know. Like, do you write indie music about going on trail runs? Like I don't I don't I don't see that working personally, but hey, who knows? Yeah, it's it it's easy for us to nail it because there's these two things don't really mix, so it's a it's a simple search. Whereas I think if you just rock like moody rock music, God knows, right? You're in a sea of people.

SPEAKER_00 21:23

Yeah. But I mean, on the on the flip side of that, do you find it limiting too because of the marketing of it? Like you can only kind of market it one way.

SPEAKER_02 21:31

We haven't got to through the full market yet, I don't think. Like we keep finding new people to listen to music. And yeah, until 28 million people listen to our band, I think there's still work to go. So we haven't, you know, I don't think we're gonna hit that limit for a few years.

SPEAKER_00 21:48

Yeah. I mean, something I think about like when I first heard about your band and you told me about you guys, which I I was just like, this is the greatest thing I've ever heard. Like, what a great idea. Is like, I think having a need. Niche kind of helps you know people remember you in an incredibly oversaturated uh music landscape. Do you think like was that part of the reasoning, or was it just a bit that went too far?

SPEAKER_04 22:12

Like what there wasn't like there wasn't a sit-down plan thing. Like it really was being on a T-Box and then that'd be hilarious, and then singing lines like, oh, that'd be good, that'd be good, that'd be good, and then yeah, there was never I don't think we ever had a plan of world domination. It was like I you saying a bit that got went too far is like the perfect way to say it because it's just like the we played a show in Ottawa a couple weeks ago, and we opened up for one of my favorite bands of all time, strung out, who's just like a classic skate punk band. And I was just like, I said it's a break. I was like, I can't believe this is happening right now. Like, this is a joke that we started on a T-Box and like we have an album I love and we're opening for my favorite band. So it's it's just yeah, it's wild.

SPEAKER_02 23:02

From the actual um like modeling the the look and the feel and everything, we were just learning, right? When we did our first record, or um we were okay, what is I downloaded TikTok, you know, things things like this that were completely foreign to us from back in the day, right? I think we were you were talking about this on your last episode of the podcast about, you know, back in our day to promote a show, you would go and tape a whole bunch of posters on lampposts, right? Yeah, and we liked it that way, right? Yeah. But now it's yeah, so we had to learn how to edit video, what you know we had to relearn all the audio. So like my old audio software was way out of date. It was 15 years old. So I had to buy all new stuff. And so that that we were just kind of figuring out how to do a band in this era. And then this time around, we actually sat down and said, okay, what are we gonna look like? What is this, you know, what is the direction that we're going? And let's wrap, let's put a package around it so people understand exactly when they see us, they know, okay, this is a band about golf. 100%, no questions. It's kind of like the to be to have a good brand, you want to be able to have somebody dress up as you as you for Halloween and know who you are.

SPEAKER_00 24:11

Yeah, that's true.

SPEAKER_02 24:12

So if somebody can dress up as you for Halloween, then you've got a good brand.

SPEAKER_00 24:16

Oh, he's not a can they? They can. They can. They can just wear the golf outfits. 100%.

SPEAKER_02 24:23

They look fantastic.

SPEAKER_00 24:25

You're two handsome men. Come on.

SPEAKER_02 24:28

Like I wear this around all the time now, anyways. They look like Mr. Loggers.

SPEAKER_00 24:34

Okay, so wrapping things up uh just a little bit here, there are so many artists right now. Uh, I just kind of alluded to a really oversaturated market, and there are so many artists that are trying to appeal to like everybody online right now. What would you say to musicians who are uh afraid of narrowing their focus or maybe afraid of embracing something p specific or or maybe unconventional?

SPEAKER_02 24:58

I think you gotta go small to go wide to start. Because you know, we tried it from the top down, and you know, like my last answer that I gave, there are all these playlisting services and there are all these other things, and you can go put your song out there and get 20,000 streams in two months and great, but nobody's returning. There's not you're not building a community, you're not building return listeners and people who really love your stuff, right? So I would have skipped all of that and just started right down in the nitty-gritty, talking to people at their level and slowly building from there. But it's really the best thing to do, you know, meet people who are like-minded, who listen to similar music, who have similar tastes, and you know, five return listeners over the course of a year is gonna do you a lot better than you know, in the long run, than a big playlist once for a big spike in your Spotify and then you're done.

SPEAKER_00 25:49

Yeah, a hundred percent. I think that that's what's lost in the music industry right now is people are so focused on, you know, getting getting views, getting likes, and all of that. And none of that means nothing if you can't perform live. Um, and you know, uh a lot of labels who are signing artists are realizing that, you know, like just because they had all those views that doesn't equate fans, and it also doesn't mean that um they're good.

SPEAKER_04 26:16

Yeah, yeah, that's true. It's just a different, it's it's just different world. Like it's it really is. It's the whole like the Instagram part of it. It's still I mean, we're like like Brick said, we're learning it and we're like doing our best with it, but there's sometimes we're just like, what do we what am I like when I'll be like recording a selfie video, I'll be like, what am I doing right now?

SPEAKER_00 26:37

Like, what am I doing right now? You're preaching to the choir over here. I'm a grown man. Yeah, what am I doing? You think I'm happy about having to make video clips now for my friggin' podcast? Like, yeah, got away with it before, not anymore.

SPEAKER_02 26:52

Yeah, you do have to suck it up and do the work. That's the other thing. You really do have to suck it up and it it's a job. Put it on a calendar, think. The other thing, too, is we're like, oh yeah, we'll just do content, we'll just do a funny thing, and then we'll post it and that'll be fine. Uh-uh. No. You gotta actually sit there. Sorry, you gotta sit there, think about what's the setup, what's the joke, what's the landing, how are you gonna edit this together? Did you get the right shot? Oh, the sun was behind you. I can't see your face, so I can't see your expression. Cut, try it from the other side. So you do all that to spend, you know, two hours filming, then another three hours editing a 30-second video, and then you know, and then that's one day.

SPEAKER_00 27:31

And that's just one day. I know.

SPEAKER_02 27:33

You're gonna post tomorrow, too.

SPEAKER_00 27:34

Yeah, and then you're like, this is gonna be huge. And then you're like, phot. And then it's just like crackets.

SPEAKER_02 27:41

If you want to follow.

SPEAKER_00 27:43

Yeah. Um, okay, so now's probably a good time to to head on over to our fresh content segment. Every week on the show where we discuss our favorite piece of music content for the week. And we always like to start with the guest. Okay, so Justin, I'm gonna start with you. What have you got for us?

SPEAKER_04 28:01

Uh, it was a record I listened to when I did when I was traveling to and from Ottawa for that show. It's the new Flatliners. Oh, nice. Another uh Canadian band. And it is uh it's awesome. Like it's production's great, songwriting's great, and it's dudes who've been like Bricks and I said, like we, you know, we were in that band in 2007 together. I think they've been a band since 2004, 2003. Like they've been together forever, and it's just a very uh it's just awesome. It's awesome. I don't want to like gas them up too much when it's it is it's an awesome, awesome.

SPEAKER_02 28:40

It's their best record for sure.

SPEAKER_04 28:41

It's yeah, it's and the vocals, like the this, like it's just an awesome record. Like he sounds like no one else, it's great songs.

SPEAKER_00 28:50

Okay, cool.

SPEAKER_04 28:51

That's what I've been listening to the most.

SPEAKER_00 28:52

Like, I will definitely listen to that. And Brix, what do you got?

SPEAKER_02 28:56

I took the question as more of a who's your favorite on social media right now.

SPEAKER_00 29:00

That is, yeah, that is it's like whatever you're liking that's related to music. Do you know what I mean?

SPEAKER_02 29:05

Like that so this is a good one, and it dovetails nicely into the last content discussion that we were having. I'm always looking for ideas to steal from other artists, and this guy, Logan Prescott. I think his Instagram is it's Logan Prescott. He's um yeah, he's an individual singer-songwriter, he writes rock music. The music's really good, but he spends a lot of time editing his social media videos, and it's the the quality of his videos is incredible. Like he could just go and go through his reel, and he does awesome awesome.

SPEAKER_00 29:34

Yeah, I I'm I always am looking through reels to find people that make musicians that make great content. So that's that's a good thing.

SPEAKER_02 29:41

Logan Prescott is one, and uh, if you want other J-O is really good, J-A-Y-O. Okay. Yeah, they're both kind of from the same school. Nick D and Connor Price are both. I love Connor Price's.

SPEAKER_00 29:52

I love his music too, but like his his stuff is like chef's kiss.

SPEAKER_02 29:58

Right. And he he must take a lot, a lot of time working on that. But he does such a good job. He's probably one of the best.

SPEAKER_00 30:04

Yeah.

SPEAKER_02 30:04

Yeah. No, he the the visuals and Logan Presto stuff are so good. The camera angles, the cool tricks, all the stuff. It's stuff that I'm gonna be ripping off. So stay tuned. Six months from now, you'll see it on major states.

SPEAKER_00 30:15

Stick around, guys. Yeah. But wait, there's more. Okay, so my fresh content for the week is actually something I never thought I would say, but it's the new Foo Fighters album, your favorite toy. Um not that I have anything against the Foo Fighters, but you know, they tend to be a punchline for like a certain kind of, you know, music nerd or um, and that's just because they make like super digestible, you know, radio friendly rock. So a friend of mine recommended it to me, and I kind of initially poo-pooed him because of that. Like I was like, Foo Fighters. And then I had already heard like the lead single, and it was really heavy, and I I liked it. And I do the thing about the Foo Fighters is I do like when they're being heavy, like I like their heavier songs. So I was like, okay, well, I like that song. And then I listened to it and the whole album's that. And I was like, okay, like here we go. So yeah, it's it's really, really good. Like if you're looking for, you know, guitar-based rock songs, which you guys make as well, but I'm still over here trying to, you know, waiting for the 90s to come back. Um, because I just want like, you know, guitar-based like rock to come back into like the full culture. Like, I think we need it as a society. So, you know. It's coming. Yeah. I think it's coming. Yeah, I really hope so. But also, if you're a runner like me, it's really good, like run to get your rage out music. Yeah. The new Foo Fighters, your favorite toy. I will link to that as well as to Justin and Brick's fresh content in the show notes so you can check everything out. And I guess that's it, you guys. Thanks for joining me. Yes.

SPEAKER_02 31:56

Thanks for having us. Nice meeting you.

SPEAKER_00 31:57

Yeah, nice to meet you. And where can people find you if they want to find out more about Majors, the number one band in golf?

SPEAKER_02 32:03

It's the number one band in golf. You can go to our website, majorsband.com. But if you're like most people and just go to Instagram, it's Majors Golf Band, or just put Majors Golf Band into Google. And there's plenty of stuff. Thanks to our lovely publicist, Mrs. Jen Fritz.

SPEAKER_00 32:18

Thank you so much. I appreciate it. And uh, we'll see you guys soon. Bye.

SPEAKER_04 32:23

See ya. Bye. Thank you.

SPEAKER_00 32:29

Ah, that one was so much fun. Uh, I hope you liked it. Thanks again to Bricks and Justin for coming on the show. Thanks so much for listening to the FM Podcast. If you like the show, please tell your friends and give us a five-star rating and review in Apple Podcasts. Or you can also help us out by telling a friend about the show, or you can post about it on your socials, whatever you want to do. We'd really appreciate it. The FM Podcast is produced by me, Jen Fritz for Fritz Media, with production assistance from Carla J. If you'd like to learn more about Fritz Media, check out our website at Fritzmedia.ca. And to learn more about the podcast, go to thefmpodcast.com. A big thank you as always to said the whale, who provide the theme music for the show. Okay, so we're gonna go out with our song of the week this week, which of course is gonna be from the number one band in golf, Majors. This is from their new self-titled album, and it's called Thinkin' Bout.